YURT – Why we are called this

Our name is Yurta.

In Kazakh, it means home.

The nomadic home of the steppe: circular, essential, built to be dismantled and rebuilt elsewhere. A structure capable of withstanding the wind, the snow, and the weight of the felt that envelops it, while at the same time ready to be lifted and set off again.

The yurt followed nomadic families wherever they went.

Bearing the name Yurta means choosing to bring into the world not just a product, but a way of living. A way of preserving memory while on the move.

Our techniques

Every one of our products is born from an ancient craft that we consciously choose to preserve.

  • Hands, Matter, Memory

    Our artisans work
    following traditional techniques handed down over time, methods that have changed very little over the centuries. Not out of rigidity, but out of respect: because those gestures preserve a balance perfected by generations.

    These techniques are rooted
    in the work of artisan women from Kazakhstan, who for centuries have created fabrics and ornaments intended to accompany the family in the yurt, through the seasons, and in the transitions of life. Their knowledge was not just craftsmanship,
    but cultural responsibility.

    For us, it is essential that this
    heritage continues to live.

    Not as an imitation of the past, but as an authentic continuity.

  • Ornament as protection

    In Kazakh nomadic culture, ornament was much more than decoration: it was a true symbolic language. Forms and motifs held profound meanings and accompanied daily life as signs of good omen and protection, expressing wishes for prosperity, happiness, fertility, and harmony. Each symbol thus safeguarded a message, a wish, or a principle linked to the community’s worldview.

  • Quraq — The Art of Composing the World

    Among the most distinctive elements of the Kazakh tradition, quraq is an ancient textile composition technique born from nomadic culture, founded on the principle of not wasting even a single fragment of fabric. Each scrap is transformed and incorporated into new compositions with vivid colors and geometric patterns which, according to tradition, also possessed symbolic and protective value: it was believed, in fact, that they could ward off the evil eye and negative energies.

Sustainability — A natural balance

Our way of producing stems from a simple principle: respecting the material and its natural cycle.

Our products are made exclusively with natural materials, sourced from Kazakhstan and crafted using techniques handed down
over time. The wool, felt, and fibers used are of organic and traceable origin, linked to the land and the pastoral tradition of the steppes.

For centuries, nomadic culture has lived in balance with the environment. Nothing was wasted; every material was used with care and responsibility. This principle continues to guide our work.

We choose a slow, manual, and conscious production, where each piece is born from respect for the earth, for the people who create it, and for those who will bring it into their homes.

Yurta is, first and foremost, a family project.

It stems from the desire to preserve and pass down something that goes beyond a simple job. We want to transmit to our children not just a business, but a connection to our roots, to our history, and to the values that nomadic culture has taught us.

Nomadic culture teaches that movement is not loss, but continuity. Families moved across the steppes, carrying with them what truly mattered: their home, their rugs, and the objects that held memory and identity.

It is this very idea that guides our project.

Like the yurt on the steppe, we too choose to move, to cross borders, and to bring into the world what
has value to us. Not to distance ourselves from our roots, but to let them live and grow elsewhere.